Stadium and stand sponsorship

The Salford City Stadium is a landmark destination with a prime location next to the motorway and other popular attractions including The Trafford Centre, as well as a national and global profile thanks to Engage Super League broadcast coverage.

The benefits of naming the Salford City Stadium are easy to see…

  • A highly visible landmark
  • High level of brand awareness
  • National television and press profiling (Sky TV)
  • Part of the Rugby League World Cup bid (global profile)
  • Stand advertising (unique location)
  • Co-located retail (maximising brand impact)

Media impact

National television coverage

A major benefit of sponsorship is brand exposure via television and media coverage.

  • Sky Sports has retained Engage Super League in a record £90 million five year rights deal
  • Live Engage Super League broadcasts regularly rank amongst the top ten most watched programmes in a week on Sky Sports with more than 250,000 viewers on this platform alone
  • 50% of viewers who watch rugby league on Sky Sports live in the South of England
  • On the terrestrial platform the BBC broadcasts the national Super League Show

National and regional press coverage

A range of national newspapers cover the latest news on rugby league with additional brand profile opportunities via:

  • Manchester Evening News (MEN), the UK’s largest regional daily newspaper, which covers rugby league
  • Dedicated weekly rugby league newspapers, Rugby Leaguer, Rugby Express and League Weekly with around 35,000 subscribers

Online exposure

Super League fans track the latest news and information on:

Location

  • The outstanding location of the Salford City Stadium is its highly visible main stand which faces onto Barton Bridge, advertising to one of the busiest parts of the M60 motorway
  • The nearby Trafford Centre had over 30 million visits in 2010 with many motorists passing the stadium on route: 54% of visitors are from the Greater Manchester area, 25% are from neighbouring areas and 22% are further afield
  • The stadium and main stand offers unique and lucrative advertising space.

If you too think that the new stadium offers a landmark opportunity, then contact us to find out how you can join in the action at Salford City Stadium.

Contact pmartin@salfordcitystadium.com to discuss packages available.